About

What is Junior Style

Junior Style London is a global resource for individuals interested in or working in the children’s fashion industry.

Junior Style is the influencer of influencers and share a mix of content on our platform, including fashion editorials, brand campaigns, industry events, trends edits and our interview series, Chit Chat Tuesday.


Our Mission

  • Raise the visibility of the best emerging childrenswear brands.
  • Connect brands to our community of passionate children’s lifestyle influencers and consumers.
  • Elevate brands in a crowded marketplace, keeping them on top of the minds of consumers and influencers.
  • Increase web traffic, sales, wholesale orders, press enquiries, brand awareness, sign ups and strengthen social media.


The Value Proposition

There are multiple touch points between your brand, consumers, and influencers.

Longevity and consistency in the delivery of branded content is key to reaping the rewards of your investment in your look book and editorial coverage.

Junior Style guarantees that your brand stays relevant each season by sharing and creating fresh content on the social platforms where consumers spend time.


What We Offer

Junior Style offer Digital Content Marketing packages where content is promoted via our website and social platforms.

Pr and Marketing solutions that help your brand stay relevant and constantly on the radar of influencers in the kid’s fashion niche.

A personalised communications and marketing service which is designed to feel like an extension of your own business, and we feel by working closely together as a team we can maximise the outcomes.


Why Choose Junior Style

Founded by Romaine Coonghe in 2003, Junior Style fast became known for its London-based pop-up events and flash sales which gave independent brands a great platform to showcase their collections and gain visibility. Junior style is renowned for introducing unique brands to a wider audience.

Due to popular demand, in 2009 we evolved into an online store selling independent kids’ wear labels in carefully curated sales events, which featured a fashion blog.

Through these experiences Romaine and her team have gained an immense amount of knowledge of what is required to set up, run and market an online business.

Our online fashion community news site launched in 2016.